A white label AI agent is an AI chatbot or voice agent that an agency or software company builds on a vendor's platform and sells under its own brand: clients see your name, your dashboard and your prices, while the vendor runs the AI models, the phone lines and the infrastructure. In 2026 agencies resell white label AI agents mostly as receptionists, lead qualifiers and support assistants. This guide compares the main white label AI agent platforms, Stammer.ai, Insighto, Botsify, Synthflow and Voiceflow, with prices read from their own pages on November 2, 2026, and shows when it pays to go one step further and sell custom apps with AI agents built in.
Selling more than chatbots? The Totalum API builds a complete app for each client (sign-in, database, payments) with AI built in, under your brand and on the client's domain, with your clients never seeing Totalum. See the white-label AI builder.
Quick Answer
- What is a white label AI agent? An AI chat or voice agent you build on someone else's platform and sell as your own product, with your branding, domain and pricing.
- The main platforms (November 2026): Stammer.ai (Pro White Label $99 a month), Insighto (Agency Starter $299 a month with white labelling), Botsify (agency white label by demo), Synthflow (white-label voice agents with sub-accounts and rebilling) and Voiceflow (agency plan with white-labeling tools, price on request).
- What agencies sell: AI receptionists that answer calls and book appointments, lead qualification on websites and WhatsApp, and support assistants trained on a client's documents.
- How the money works: you pay the platform a plan plus usage (replies, minutes) and charge clients a monthly fee above that. Choose a platform that lets you set your own prices and rebill usage.
- When agents are not enough: if clients want a portal, a CRM or a booking app with an AI assistant inside, a white-label AI app builder such as Totalum builds the whole app.
The best white label AI agent platforms in 2026, compared
| Platform | Channels | White-label price (November 2, 2026) | What the white-label plan includes | Best for |
|---|---|---|---|---|
| Stammer.ai | Chat and voice | Pro White Label $99/month (Standard at $49 has no white labeling) | 5 chat and 5 voice agents (extra agents $10/month each), your own domain, logo and colors, resale of replies, minutes and agents at your prices, MCP, bring your own LLM keys, a white-label API | Small agencies starting out |
| Insighto | Voice and chat | Agency Starter $299/month ($239 billed yearly); Agency Pro $499/month ($399 yearly) | Starter: 1,000 voice minutes, 5,000 text queries, 10 sub-accounts, white labelling, voice cloning. Pro: 3,000 minutes, 10,000 queries, 50 sub-accounts | Agencies selling voice agents to many clients |
| Botsify | Chat, plus some voice | Agency pricing by demo | White-label dashboard and reselling rights, unlimited agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, bring your own API key, WhatsApp, Messenger, SMS, Slack, Telegram | Agencies focused on messaging channels |
| Synthflow | Voice | Through sales | Sub-accounts per client, rebilling with minutes allocated per sub-account, your own brand and domains | Agencies and BPOs selling phone agents at scale |
| Voiceflow | Chat and voice | Agency plan, price not listed | Multi-client workspaces, white-labeling and client handoff tools, usage-based billing, all major model providers | Agencies building complex, custom agents |
Sources: stammer.ai/pricing, insighto.ai/pricing, botsify.com, synthflow.ai/agency and voiceflow.com/pricing, read November 2, 2026. Plans change often, so confirm on each vendor's page.
Stammer.ai: the cheapest full white label
Stammer.ai's Pro White Label plan is $99 a month with a 14-day free trial. It removes all Stammer branding, runs on your own domain, and lets you resell chat replies, voice minutes and agents at prices you set. It includes 5 chat and 5 voice agents, with extra agents at $10 a month each, and overage at $0.01 per reply and $0.10 per voice minute. MCP support, bring-your-own LLM keys and a white-label API are included. The Standard plan ($49) does not include white labeling.
Pick it if you are starting an AI agent offer and want full branding at the lowest monthly cost.
Insighto: voice minutes and sub-accounts built in
Insighto's general plans start at $0.06 per minute of usage, and its agency plans add white labelling and sub-accounts. Agency Starter is $299 a month ($239 billed yearly), with 1,000 voice minutes, 5,000 text queries, 10 sub-accounts, 50 concurrent calls and voice cloning. Agency Pro is $499 a month ($399 yearly), with 3,000 minutes, 10,000 queries and 50 sub-accounts.
Pick it if you sell voice agents and want minutes and client accounts bundled in one plan.
Botsify, Synthflow and Voiceflow
- Botsify sells an agency white-label package through a demo: a white-label dashboard with reselling rights, unlimited AI agents, 30,000 message credits and 60 voice minutes a month, bring your own API key, and channels such as WhatsApp, Messenger, SMS, Slack and Telegram.
- Synthflow focuses on white-label voice agents: you invite clients into sub-accounts, allocate and rebill minutes per sub-account, and use your own logos and domains.
- Voiceflow has an agencies and partners plan with multi-client workspaces, white-labeling and client handoff tools, usage-based billing and access to the major model providers. Pricing is not listed.
For the wider market (AI website builders, marketing suites and app builders), see our map of white label AI platforms.
Clients asking for an app with AI inside, not just an agent? Get a Totalum API key, read the API docs, or book a 30-minute call and we will help you set up white-label apps under your brand, with free credits to test.
What agencies sell with white label AI agents
| Use case | What the agent does | Typical buyer |
|---|---|---|
| AI receptionist | Answers calls, books appointments, takes messages | Clinics, salons, law firms, home services |
| Lead qualification | Chats with website and WhatsApp visitors, captures and qualifies leads | Real estate, coaching, B2B services |
| Customer support | Answers questions from the client's documents and hands off to a human | E-commerce, SaaS, local businesses |
| Outbound follow-up | Calls or texts leads and reminds customers | Sales teams, service businesses |
Package these as a monthly service: setup, the agent, a usage allowance and reporting. Price above your real platform cost per client, including usage, and cap usage per client where the platform allows it.
From AI agents to AI apps
An agent answers questions. Many clients soon want more: a portal where their customers log in, a CRM that the agent writes leads into, a booking app with payments, or an internal tool that reads documents. That is software, not just an agent.
With the Totalum API, your agency or product creates a full app per client from a prompt:
| What the client needs | How Totalum provides it |
|---|---|
| An app with logins and data | Next.js, BetterAuth sign-in and its own SQL database with an admin panel, per project |
| AI inside the app | Built-in AI for text, images, video and speech, document scanning, vector search and web scraping, with no API keys to manage |
| Automations | Scheduled jobs, email delivery and real-time updates |
| Payments | Stripe payments into the client's own Stripe account |
| Your brand | A custom domain per project on paid plans; clients never need a Totalum account |
| Margins | Credits from $0.07 each, per-project monthly credit caps and live spend analytics |
See our guides to the white label AI app builder, the white label CRM and the white label mobile app builder.
How to choose a white label AI agent platform
- Voice, chat or both? Voice-first: Insighto or Synthflow. Chat and messaging: Botsify. Both at a low price: Stammer.ai. Complex custom agents: Voiceflow.
- How many clients? Count sub-accounts and agents included, and the price of each extra one.
- Can you rebill usage? Look for resale of minutes and replies at your own prices.
- Is the branding complete? Check the domain, login page, emails and any vendor badges.
- What happens when a client needs more than an agent? Plan your path to apps, portals and integrations.
Why Totalum for agencies selling AI
- Apps, not just agents: sign-in, a SQL database, payments, file storage and AI in every app, created by one API call.
- AI built in: text, image, video and speech generation, document scanning and vector search, with no keys to manage.
- Your brand end to end: your clients' domains and no Totalum accounts for them.
- Built for resellers: per-project credit caps, spend analytics and an open-source reference builder you can rebrand.
- API and MCP on every plan, including Free, so you can test before you commit.
FAQ
What is a white label AI agent?
A white label AI agent is an AI chatbot or voice agent built on a vendor's platform and sold by an agency or software company under its own brand. The client sees the agency's name and pricing; the vendor runs the AI and infrastructure.
How much does a white label AI agent platform cost?
From vendor pages on November 2, 2026: Stammer.ai's Pro White Label plan is $99 a month, and Insighto's Agency plans are $299 and $499 a month ($239 and $399 billed yearly). Botsify, Synthflow and Voiceflow quote agency pricing through sales or demos.
What is the best white label AI agent platform for agencies?
For the lowest-cost full white label, Stammer.ai. For voice agents with minutes and sub-accounts bundled, Insighto. For messaging channels, Botsify. For voice at scale, Synthflow. For complex custom agents, Voiceflow.
Can I resell AI voice agents under my own brand?
Yes. Stammer.ai, Insighto and Synthflow all offer white-label voice agents, with your branding and domain and the ability to rebill minutes to clients.
Is selling white label AI agents profitable?
It can be, if you price above your real platform and usage cost per client and add setup, training and reporting as part of the service. Check how each platform bills usage before you set prices.
Can I sell custom AI apps instead of agents?
Yes. With Totalum's API you can create a full app per client, with sign-in, a database, payments and AI built in, under your brand and on the client's domain.
Sell AI under your own brand
If your clients need chat or voice agents, Stammer.ai, Insighto, Botsify, Synthflow or Voiceflow will get you selling. If they need apps with AI inside, such as portals, CRMs and booking systems, get your Totalum API key, read the API docs, or book a call.