A white label AI platform is AI software that an agency or SaaS company sells under its own brand: clients see your name, logo, domain and prices, while the vendor runs the AI, the hosting and the updates. In 2026 the term covers four very different products: AI chat and voice agents, AI website builders, AI marketing suites for local businesses, and AI app builders you drive through an API. This guide maps the four categories, compares the leading white label AI platforms in each with prices read from their own pages on October 27, 2026, and explains how to choose the one that fits what your clients actually buy.
Want to sell AI-built apps, not just chatbots, under your brand? The Totalum API creates complete apps (sign-in, database, payments, hosting) for each of your customers, on their domains, with your users never seeing Totalum. See the white-label AI app builder.
Quick Answer
- What is a white label AI platform? AI software you resell or embed as your own: your brand, your domain, your pricing, the vendor's AI and infrastructure.
- The four types in 2026: (1) AI chat and voice agents, such as Stammer.ai, Botsify and Voiceflow; (2) AI website builders, such as Brizy; (3) AI marketing suites for local businesses, such as Vendasta; (4) AI app builders via API, such as Totalum.
- What does it cost? From vendor pages on October 27, 2026: Stammer.ai's white-label plan is $99 a month, Brizy's White Label plan is $159 a month ($1,590 a year), Vendasta uses monthly minimums of $99, $499 or $999, and Totalum's API bills credits from $0.07 each, on every plan including Free. Botsify and Voiceflow quote agency pricing on request.
- Which should you pick? Match the platform to the product your clients pay for: conversations (agents), websites (builders), local marketing (suites), or custom software (an app builder API).
- What is white label AI automation? Reselling AI that does work for your clients, such as answering calls and chats, booking appointments or building apps, under your brand.
The four types of white label AI platform
| Type | What your clients get | Example platforms | Pricing model | Best for |
|---|---|---|---|---|
| AI chat and voice agents | Chatbots and phone agents on websites, WhatsApp, SMS and calls | Stammer.ai, Botsify, Voiceflow | Plan plus usage (replies, voice minutes) | Agencies selling customer support and lead capture |
| AI website builders | Websites generated from a prompt, on a branded editor | Brizy (also Duda, 10Web) | Plan plus a fee per site | Agencies whose core product is client websites |
| AI marketing suites | AI receptionists, reviews, listings and a CRM for local businesses | Vendasta | Monthly minimum spent on products | Agencies serving many local businesses |
| AI app builders via API | Custom apps with logins, a database and payments, built from a prompt | Totalum | Usage credits per operation | Agencies and SaaS selling custom software, or launching their own AI app builder |
White label AI agents: chatbots and voice
This is what most people mean by "white label AI": chat and voice agents you configure for clients and sell under your brand.
| Platform | White-label price (October 27, 2026) | What the white-label plan includes |
|---|---|---|
| Stammer.ai | Pro White Label $99/month (Standard at $49 has no white labeling) | 5 chat and 5 voice agents (extra agents $10/month each), full rebranding on your own domain, resale of replies, voice minutes and agents at your prices, MCP support, bring your own LLM keys, a white-label API |
| Botsify | Agency pricing by demo; its done-for-you plan is $149/month | White-label dashboard and reselling rights, unlimited agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, bring your own API key, channels such as WhatsApp, Messenger, SMS, Slack and Telegram |
| Voiceflow | Agencies and partners plan; pricing not listed | Multi-client workspace management, white-labeling and client handoff tools, usage-based billing, all major model providers |
Sources: stammer.ai/pricing, botsify.com/pricing/whitelabel-ai-agents and voiceflow.com/pricing, read October 27, 2026.
Pick this type if your clients need conversations handled: support questions, lead qualification, appointment booking and phone calls.
White label AI website builders
If clients mainly buy websites, a white label AI website builder lets you generate sites from a prompt on an editor branded as yours. Brizy lists three plans: $19 a month, Agency at $69 a month, and White Label at $159 a month ($1,590 a year), which adds the white-label AI builder and platform, client management, and extra sites at $8 a month each (brizy.io/pricing, October 27, 2026).
Duda, 10Web, Sellful and Readdy are compared in detail in our white label website builder guide.
Pick this type if your clients want marketing sites, landing pages or simple stores.
White label AI marketing suites for local businesses
Vendasta sells a platform of "AI Employees" (such as an AI Receptionist and an AI Reputation Specialist) plus listings, reviews and CRM tools for agencies serving local businesses. Instead of a subscription, you commit to a monthly minimum of $99, $499 or $999; from the second month, every dollar spent on qualifying products counts toward it. The Professional plan ($499 minimum) lists a white-label client portal (vendasta.com/pricing, October 27, 2026).
Pick this type if you sell bundles of AI and marketing services to many local businesses.
Clients asking for custom software instead of another chatbot? Get a Totalum API key, read the API docs, or book a 30-minute call and we will help you set up a white-label app builder under your brand, with free credits to test.
White label AI app builders: sell custom software under your brand
The newest category is an AI app builder you drive through an API. Instead of reselling a fixed product, you, or your customers, describe an app and the platform builds and runs it under your brand. This is also how companies launch their own "describe it and we build it" product, the model often called vibe coding as a service.
With the Totalum API:
| What you need | How Totalum handles it |
|---|---|
| An app per customer | POST /projects with a prompt creates a full app and runs the first build |
| Your brand only | Every project belongs to your account; end users never need a Totalum account |
| Real software | Server-rendered Next.js, BetterAuth sign-in, its own SQL database per project (development and live) with an admin panel |
| Payments | Stripe payments into the app owner's own Stripe account, with renewals and refunds handled |
| Your customers' domains | A custom domain per project through the API on any paid plan |
| Margins you control | Credits from $0.07 each, most reads free, per-project monthly credit caps and live spend analytics |
| A head start | An open-source reference builder (totalumlabs/ai-app-builder-open) you can rebrand with one environment variable |
| No lock-in for clients | Export or GitHub sync per project, any time |
For the full picture, see our guides to the white label AI app builder, white label SaaS and white label CRM, or learn how to embed an AI app builder in your SaaS via API.
Pick this type if clients ask for portals, CRMs, booking systems, internal tools or their own SaaS, or if you want to add AI app building to your own product.
How much does a white label AI platform cost?
| Platform | Entry price for white label (October 27, 2026) | Pricing model |
|---|---|---|
| Stammer.ai | $99/month | Plan plus overage ($0.01 per reply, $0.10 per voice minute) |
| Brizy | $159/month or $1,590/year | Plan plus $8/month per extra site |
| Vendasta | $99, $499 or $999 monthly minimum (white-label portal on $499) | Minimum spent on products |
| Botsify | Agency pricing by demo | Plan, credits per message, bring your own key |
| Voiceflow | Pricing not listed | Usage-based |
| Totalum API | Credits from $0.07 each; API on every plan including Free | Usage credits; custom domains on paid plans |
How much does a white label app cost? For chatbots and websites, the plan price above plus usage or per-site fees. For a custom app on an API, the cost is the credits used to build it and run it each month, so you can quote a fixed monthly price to the client and protect your margin with a per-project credit cap.
How to choose a white label AI platform
- What do clients pay you for? Conversations, websites, local marketing or custom software. Choose the matching type before comparing vendors.
- Do you need full rebranding? Check the plan that removes the vendor's branding: Stammer.ai's Standard plan, for example, has no white labeling.
- How is usage billed? Replies, minutes, sites or credits. Model your three biggest clients before you set prices.
- Can you cap spend per client? Per-client limits protect your margin when one client's usage spikes.
- What happens if you leave? Ask whether clients can export their data or code. With Totalum, every project can be exported or synced to GitHub.
Why Totalum for a white label AI platform
- Software, not just a chatbot: full apps with sign-in, a SQL database, file storage, email, AI and Stripe payments, created by one API call.
- Your brand end to end: your UI, your customers' domains, no Totalum accounts for end users.
- Built for resellers: per-project credit caps, live spend analytics and operation prices readable from the API.
- Start in a day: the API and MCP work on every plan, including Free, and the open-source reference builder gives you a branded interface to start from.
- Exit-friendly: customers can export their code or sync it to GitHub.
FAQ
What is a white label AI platform?
A white label AI platform is AI software you sell under your own brand. You set the name, logo, domain and price; the vendor provides the AI models, the product and the hosting.
What is white label AI automation?
White label AI automation means reselling AI that does work for your clients, such as answering chats and calls, booking appointments, following up leads or building apps, under your brand rather than the vendor's.
How much does a white label AI platform cost?
From vendor pages on October 27, 2026: Stammer.ai's white-label plan is $99 a month, Brizy's White Label plan is $159 a month, Vendasta's monthly minimums are $99, $499 or $999, and Totalum's API bills credits from $0.07 each. Botsify and Voiceflow quote agency pricing on request.
How much does a white label app cost?
It depends on the platform. Chatbot and website platforms charge a plan plus usage or per-site fees. On an app builder API such as Totalum, you pay credits for building and running each app, and you can set a per-project monthly cap.
Can I start my own AI platform without developers?
Yes. Chat and voice agent platforms like Stammer.ai and Botsify, and website builders like Brizy, are configured without code. With Totalum you can launch a branded AI app builder from the open-source reference builder and the API, and the team offers integration help.
Is white labeling AI legal?
Yes, when the vendor offers a white-label or reseller agreement. Read the terms on branding, data ownership, support responsibilities and what happens if you stop reselling.
Launch your white label AI platform
If your clients need chatbots, Stammer.ai, Botsify or Voiceflow will get you selling fast; for websites, Brizy; for local marketing bundles, Vendasta. If your clients need custom apps and software under your brand, or you want to launch your own AI app builder, get your Totalum API key, read the API docs, or book a call.