A white label website builder is a platform an agency or SaaS company rebrands as its own: clients see your logo, your domain and your prices, while the vendor runs the editor, the hosting and the updates behind the scenes. In 2026 the category has split in two. Classic white label website builders such as Duda, SiteSwan and Sellful resell websites to local businesses, while AI-first platforms such as 10Web, Readdy and Totalum generate the sites (and, with Totalum, full apps) from a prompt. This guide compares the main white label website builders, with prices read from each vendor's own pricing page on October 21, 2026, and explains when an agency should step up from websites to white-label apps.
> Running an agency or a SaaS platform? Totalum puts a complete AI builder inside your product, under your brand and domain, and it builds full apps with logins, a database and payments, not just websites. Your clients never see Totalum. See the white-label AI builder.
Quick Answer
- Best for agencies selling classic client websites: Duda. Plans start at $19 a month billed annually, and its pricing page lists a white-label experience, with the advanced version on its Custom plan.
- Best low-cost AI website reseller: 10Web. Agency plans with white labeling start at $42.50 a month billed annually for 10 websites and 400 AI credits.
- Best all-in-one reseller package for local businesses: SiteSwan or Sellful. Sellful's White Label Starter is $99 a month; SiteSwan sells reseller plans with extra sites at $5 a month each beyond 100.
- Best AI website builder with a reseller mode: Readdy. Its top plan ($779 a month billed annually) includes a fully white-labeled platform, and a reseller mode lets your customers pay you directly.
- Best when clients need apps, not just sites: Totalum. One API call builds a full app with sign-in, its own SQL database, Stripe payments and hosting, under your brand. Credits start at $0.07 each, and there is no per-site fee.
What a white label website builder does
A white label website builder gives you four things:
- Your brand on the editor and dashboard, so clients log in to "your" builder.
- Your domain for the platform and for each client's site.
- Your pricing. You buy from the vendor wholesale and set what clients pay.
- Managed hosting and updates, so you never run servers.
The business model is simple: you pay per site or per plan, and resell at a margin, usually bundled with design, SEO or support.
The best white label website builders in 2026, compared
| Builder | Type | Entry price for white label | What you get | Best for |
|---|---|---|---|---|
| Duda | Classic website builder for agencies and SaaS | Basic $19/mo, Team $29/mo (billed annually); advanced white-label on Custom (contact sales) | White-label experience, AI credits (150/month on listed plans), client management, an AI generator for client-ready sites and web apps | Agencies selling many client sites |
| 10Web | AI website builder on WordPress hosting | Agency Starter $42.50/mo (billed annually, 10 sites, 400 AI credits); Agency Core $80/mo (20 sites) | White labeling, multi-site dashboard, user and team management; extra sites about $4 each | Low-cost AI site reselling |
| SiteSwan | Reseller website builder for local business | Reseller plans; Agency and Pro plans add exclusives | Local prospecting, reputation management, client billing; extra sites $5/mo each beyond 100 | Agencies selling to local businesses |
| Sellful | All-in-one white-label site and CRM | White Label Starter $99/mo; White Label Agency $299/mo | 100% white label, email marketing, two-way SMS and phone, per-site limits (e.g. 30 pages, 5,000 contacts on Starter) | Bundling sites with marketing tools |
| Readdy | AI website builder | Top plan $779/mo billed annually ($1,299 monthly) | Fully white-labeled platform, custom branding, branded client login, GitHub and code export; reseller mode by consultation | AI-first agencies |
| Totalum | White-label AI app builder (API) | API on every plan; credits from $0.07 each | Full apps with sign-in, SQL database, Stripe payments, hosting, a custom domain per project, GitHub sync | Agencies and SaaS selling apps, portals and tools |
Prices from each vendor's pricing page on October 21, 2026. Plans change often, so confirm on the vendor's page before you commit.
Duda: the classic agency choice
Duda is built for agencies and SaaS platforms that manage many client websites. Its pricing page lists Basic at $19 a month and Team at $29 a month billed annually ($25 and $39 monthly), 150 monthly AI credits on the listed plans, and a white-label experience row, with "Advanced" white label and a custom platform domain on the Custom plan. Duda also markets an AI generator for client-ready sites and web apps, and AI-visibility monitoring for clients.
Pick it if you sell many classic marketing sites and want a mature, agency-focused platform.
10Web: AI site generation at a low per-site cost
10Web generates WordPress-based sites with AI and sells "Agency + White Label" plans: Agency Starter at $42.50 a month billed annually ($510 a year) with 10 websites and 400 AI credits a month, and Agency Core at $80 a month billed annually with 20 websites and 600 credits. Its FAQ lists white labeling, a multi-site dashboard and user and team management on the Agency plans.
Pick it if you want the lowest cost per AI-generated site and your clients are happy on WordPress.
SiteSwan and Sellful: reseller packages for local business
SiteSwan sells reseller plans aimed at agencies serving local businesses, with a local prospecting tool, reputation management and client billing on its Agency and Pro plans; beyond 100 sites, extra sites cost $5 a month each. Sellful's White Label Starter ($99 a month) and White Label Agency ($299 a month) bundle a branded site builder with email marketing, two-way email, SMS and phone, and per-site limits such as 30 pages and 5,000 contacts on Starter.
Pick them if your clients want a site plus marketing tools in one bill.
Readdy: an AI builder with a reseller mode
Readdy's top plan ($779 a month billed annually) lists a fully white-labeled platform, custom branding UI, a branded client login screen, branded email, GitHub and code export, and its Readdy Backend for databases and functions. A separate Reseller Mode, by consultation, lets your white-label customers sign up and pay directly to your account.
Pick it if you want to launch a branded AI website builder business and the top-tier price fits your volume.
> Clients asking for portals, booking systems or internal tools, not just websites? Get a Totalum API key, or book a 30-minute call and we will help you set up a white-label builder under your brand, with free credits to test.
When websites are not enough: white-label apps
Most white label website builders stop at marketing sites, stores and forms. Agencies increasingly get asked for more: client portals, booking and membership apps, CRMs, internal tools and paid SaaS products. Those need real sign-in, a database, permissions and payments.
That is where a white-label AI app builder fits. With Totalum, your product (or your agency's own builder) sends a prompt to the API and gets back a full app:
- Real software, not templates. A server-rendered Next.js app with BetterAuth sign-in and its own SQL database (development and live) per project.
- Payments for your clients. Apps take Stripe payments into the owner's own Stripe account, with renewals and refunds handled automatically.
- Hosting handled. Every project runs on Cloudflare Workers with a D1 database, with no Cloudflare account needed.
- Your brand and your clients' domains. Your users never see Totalum, and each project can get its own custom domain through the API on any paid plan.
- Predictable reselling. Credits from $0.07 each, most reads free, per-project monthly credit caps and live spend analytics, so you can price each client with a margin.
- A builder you can rebrand today. Start from Totalum's open-source reference builder (
totalumlabs/ai-app-builder-open): clone it, set one environment variable and put your brand on it. - Code your clients can keep. Export or GitHub sync per project, at any time.
For the app side of white label, see our guide to the white label AI app builder. For building one into your own product, see how to embed an AI app builder in your SaaS via API.
How to choose a white label website builder
- What do clients buy from you: sites or software? Sites: Duda, 10Web, SiteSwan, Sellful or Readdy. Software (portals, apps, tools): Totalum.
- How many sites will you run? Per-site pricing (10Web, SiteSwan) favors volume; per-plan pricing (Sellful) favors bundles.
- Do you need marketing tools bundled? Sellful and SiteSwan include CRM-style features.
- Do you want AI generation? 10Web, Readdy, Duda's AI generator and Totalum generate from prompts.
- Will clients ever want their code? Readdy and Totalum offer code export and GitHub.
FAQ
What is a white label website builder?
A white label website builder is a platform you rebrand as your own. Clients use your branded editor and dashboard on your domain, at prices you set, while the vendor handles the software and hosting.
What is the best white label website builder in 2026?
For classic agency websites, Duda is the most established; 10Web is the cheapest per AI-generated site; SiteSwan and Sellful bundle local-business marketing tools; Readdy offers an AI builder with a reseller mode. If clients need apps rather than sites, Totalum is the white-label option built for that.
How much does a white label website builder cost?
From October 21, 2026 pricing pages: Duda from $19 a month billed annually, 10Web Agency from $42.50 a month billed annually for 10 sites, Sellful White Label from $99 a month, and Readdy's fully white-labeled plan at $779 a month billed annually. Totalum's API bills credits from $0.07 each, with no per-site fee.
Can I resell AI-generated websites under my own brand?
Yes. 10Web, Readdy and Duda all generate sites with AI and offer white labeling. Totalum lets you resell AI-generated apps and sites under your brand, with each client project on its own custom domain.
Do my clients need an account with the vendor?
On white-label platforms they log in to your branded dashboard. With Totalum's API, your end users never need a Totalum account: every project belongs to your account.
What is the difference between a white label website builder and a white label app builder?
A website builder produces marketing sites, stores and forms. An app builder produces software with sign-in, a database, permissions and payments, such as client portals, booking apps and internal tools.
Launch your own white-label builder
If your agency sells classic websites, Duda or 10Web will serve you well. If your clients are asking for portals, apps and tools under your brand, get your Totalum API key, read the API docs, or book a call and we will help you launch.