A white label mobile app builder is a platform that lets an agency or software company create iOS and Android apps for clients and sell them under its own brand: the client sees your name and your dashboard, while the vendor provides the builder, the build servers and the updates. In 2026 there are three kinds: reseller app builders such as GoodBarber, AppMySite and BuildFire; enterprise and vertical platforms such as Retool and Blaze; and AI app builders with an API, such as Totalum, which build the full web app and its Android and iOS apps from a prompt. This guide compares the main white label mobile app builders, with prices read from each vendor's page on October 30, 2026, and explains which fits your agency.
Selling apps to clients under your own brand? The Totalum API builds a complete web app per client (sign-in, database, payments) and turns it into store-ready Android and iOS apps, on the client's domain, with your clients never seeing Totalum. See the white-label AI app builder.
Quick Answer
- What is a white label mobile app? A mobile app built on someone else's platform and sold under your brand. Your client gets an app in the App Store and Google Play; you set the price; the vendor runs the builder.
- Best reseller app builders (October 2026): GoodBarber Reseller ($280 a month, or $215 a month billed yearly, unlimited projects), AppMySite Agency ($999 a month, or $799 a month paid yearly, unlimited customers and apps), and BuildFire (single-app plans from $165 a month; white-label reseller pricing by demo).
- Enterprise and vertical options: Retool offers white-label versions of its mobile app to Enterprise customers; Blaze, a healthcare platform, starts production plans at $750 a month and lets customers white-label and replicate apps per client.
- The AI route: with Totalum's API you create a full web app per client from a prompt, then build Android and iOS apps from it and upload them to Google Play and TestFlight. Mobile builds need a paid plan and are metered by build time.
- How much does a white label mobile app cost? From about $165 a month for one app on a classic builder to $799 to $999 a month for unlimited client apps, or usage-based credits on an API.
The best white label mobile app builders in 2026, compared
| Builder | Type | White-label price (October 30, 2026) | What you get | Best for |
|---|---|---|---|---|
| GoodBarber Reseller | Reseller app builder | Contents $280/month ($215 billed yearly); Content + eCommerce $380/month ($290 yearly); one-off $12,000 or $16,000 | Unlimited projects, a branded reseller dashboard per client, 100 GB storage, 500K push notifications, App Store and Google Play publishing | Agencies selling content and shop apps |
| AppMySite Agency | Website-to-app and custom app builder | $999/month, or $799/month paid yearly | Unlimited customers, apps and team members; white-label settings; WordPress, WooCommerce, web-to-app and custom apps | Agencies turning client websites into apps |
| BuildFire | Plugin-based app builder | Single-app plans $165, $315 and $440/month; white-label reseller platform by demo | iOS and Android apps with publishing support, plugins, reseller training and support | Agencies wanting a mature plugin ecosystem |
| Retool Mobile | Internal tool platform | White-label apps for Enterprise customers | A custom-branded Retool Mobile app, published by Retool or uploaded to your own developer accounts | Companies building internal mobile tools |
| Blaze | No-code platform for healthcare | Production from $750/month | HIPAA-compliant hosting, white-labeling with your branding and domain, apps replicated per client | Healthcare SaaS and agencies |
| Totalum (API) | AI app builder with mobile builds | Credits from $0.07 each; mobile builds on paid plans, metered by build time | A full web app per client (sign-in, SQL database, Stripe payments) plus Android and iOS apps, store uploads, custom domain per project | Agencies and SaaS selling custom apps under their brand |
Sources: goodbarber.com/reseller, appmysite.com/agency-app-builder-pricing, buildfire.com/pricing, docs.retool.com, blaze.tech/pricing and totalum.app/docs/api/mobile, read October 30, 2026. Plans change often, so confirm on each vendor's page.
GoodBarber Reseller: unlimited client apps on one plan
GoodBarber's Reseller program gives each client a customized, white-label dashboard with your visual identity. Two plans: Contents at $280 a month ($215 billed yearly) and Content + eCommerce at $380 a month ($290 billed yearly), or one-off payments of $12,000 and $16,000. Both list unlimited projects, page views and app downloads, 100 GB storage, 500K push notifications ($10 per extra 100K per app) and an account manager. You bill clients however you like.
Pick it if you sell content or shop apps to many small clients and want a predictable monthly cost.
AppMySite Agency: websites into apps, at scale
AppMySite's Agency plan is $999 a month, or $799 a month paid yearly, with unlimited customers, apps and team members. It covers WordPress, WooCommerce, web-to-app and custom apps, with white-label settings, customer app management and usage analytics.
Pick it if your clients already have websites or WooCommerce stores and want them in the app stores.
BuildFire: plugins and reseller support
BuildFire's standard plans are priced per app at $165, $315 and $440 a month, scaled by push notifications, and every plan includes building for iOS and Android with publishing support. Its White Label Resellers option adds a fully white-label platform with dedicated reseller training and support, priced through a demo.
Pick it if you want a long-established builder with a plugin library and hands-on reseller help.
Retool and Blaze: enterprise and healthcare
Retool lets eligible Enterprise customers request white-label apps, a custom-branded version of the Retool Mobile app. Retool can publish them to the App Store and Google Play for you, or upload the binaries to your own developer accounts. Blaze focuses on HIPAA-compliant apps: production plans start at $750 a month, and its pricing page says customers can white-label an app with their own branding and domain and replicate it for each client.
Pick them if you build internal tools for a large company (Retool) or regulated healthcare apps (Blaze).
Clients asking for real apps with logins, data and payments, not template apps? Get a Totalum API key, read the API docs, or book a 30-minute call and we will help you set up white-label web and mobile apps under your brand, with free credits to test.
The AI route: a full app per client, plus iOS and Android
Template app builders are fast for content apps, stores and directories. Many clients need more: booking systems, client portals, CRMs and member apps with sign-in, a database and payments. With an AI app builder API you describe the app and get both the web app and its mobile apps.
Here is how it works on Totalum, from the mobile apps API docs:
| Step | What happens |
|---|---|
| 1. Create the app | POST /projects with a prompt builds a full Next.js app with sign-in, its own SQL database and Stripe payments |
| 2. Publish | The app goes live, on the client's custom domain if you add one (paid plans) |
| 3. Build mobile apps | POST /projects/:id/mobile/builds with android (apk or aab for Google Play) or ios (simulator app or a signed ipa for TestFlight) |
| 4. Ship to the stores | Upload builds to the Google Play internal track and TestFlight through the API, or turn on "send to stores on publish" so every publish rebuilds and uploads the apps |
What to know before you sell it:
- What the app is. The mobile app is a native shell that opens the published site, so the app and the website stay in sync after every publish. It is not a separately designed native interface.
- Plan and cost. Mobile builds need a paid plan. Each build is metered by build time in credits (13.3 credits are reserved when a build starts and settled on the real time), and queue time is never charged. Each project builds at most once per hour, or you can connect your own Codemagic account for unqueued builds billed by Codemagic.
- Your brand, your stores. Signing keys, store connections and uploads belong to the account owner, and your clients never need a Totalum account.
- Margins you control. Credits from $0.07 each, per-project monthly credit caps and live spend analytics, so every client stays profitable.
For the wider picture, see our guides to the white label AI app builder, white label AI platforms and white label SaaS.
How much does a white label mobile app cost?
| Option | What you pay (October 30, 2026) | How it scales |
|---|---|---|
| BuildFire | $165 to $440 a month per app; reseller pricing by demo | Per app |
| GoodBarber Reseller | $215 to $380 a month, or a one-off $12,000 to $16,000 | Unlimited projects on one plan |
| AppMySite Agency | $799 to $999 a month | Unlimited customers and apps |
| Blaze | From $750 a month for the first live app | By apps and user volume |
| Totalum API | A paid plan plus credits for building, hosting and mobile builds | Usage-based, with per-project caps |
Price your client packages from your real cost per app, then add setup, design, store publishing and support. Remember the store fees: Apple and Google charge developers for their accounts, whichever builder you use.
How to choose a white label mobile app builder
- What do clients need? Content and shop apps: GoodBarber, BuildFire. Apps from existing websites: AppMySite. Custom apps with logins, data and payments: Totalum.
- How many clients will you serve? Unlimited-app plans (GoodBarber, AppMySite) favor volume; per-app plans (BuildFire) favor a few large clients.
- Who owns the store accounts? Check whether apps go out under your developer account, the client's, or the vendor's.
- Do clients also need a website or web app? With Totalum, the web app and the mobile apps come from the same project.
- What happens if a client leaves? Ask about exports. Totalum projects can be exported or synced to GitHub at any time.
Why Totalum for white label mobile apps
- One project, three platforms: the web app, the Android app and the iOS app come from the same build, and stay in sync on every publish.
- Real software, not templates: server-rendered Next.js, BetterAuth sign-in, its own SQL database with an admin panel, file storage, email, AI and Stripe payments.
- Store delivery by API: builds, signing, Google Play internal track and TestFlight uploads, all scriptable.
- Your brand end to end: custom domains per project on paid plans, no Totalum accounts for your clients.
- Built for resellers: per-project credit caps, spend analytics and an open-source reference builder you can rebrand.
FAQ
What are white label mobile apps?
White label mobile apps are apps built on a vendor's platform and sold under another company's brand. An agency builds the app for a client, publishes it to the App Store and Google Play, and sets its own price, while the vendor provides the builder and infrastructure.
How much does a white label mobile app cost?
From vendor pages on October 30, 2026: BuildFire starts at $165 a month per app, GoodBarber's Reseller plans are $215 to $380 a month for unlimited projects, AppMySite's Agency plan is $799 to $999 a month, and Blaze starts at $750 a month. On Totalum you pay a paid plan plus credits for building, hosting and mobile builds.
What is the best white label mobile app builder for agencies?
For many small content or shop apps, GoodBarber Reseller. For turning client websites into apps, AppMySite. For a plugin-based builder with reseller support, BuildFire. For custom apps with logins, a database and payments, plus iOS and Android, Totalum.
Can I publish white label apps under my client's App Store account?
Yes, with most builders. On Totalum, the account owner connects the store accounts and signing keys; Retool can also upload binaries to your own Apple and Google developer accounts.
Are Totalum mobile apps native?
They are native shells that open the published web app, built for Android and iOS and uploaded to Google Play and TestFlight. That keeps the app and the website identical after every publish, but the interface is the web app, not a separately designed native UI.
Do my clients need an account with the vendor?
With reseller builders, clients log in to your branded dashboard if they manage the app themselves. With the Totalum API, your clients never need a Totalum account; every project belongs to your account.
Sell white label mobile apps under your brand
If your clients need content apps, shop apps or website-to-app conversions, GoodBarber, AppMySite and BuildFire will get you selling quickly. If they need custom apps with logins, data and payments on the web and in the app stores, under your brand, get your Totalum API key, read the mobile apps docs, or book a call.