A white label CRM is customer relationship management software that an agency or SaaS company rebrands and sells as its own: clients log in to a CRM with the reseller's name, logo and domain, while the vendor runs the software. In 2026 agencies have two routes: resell an established white-label CRM such as GoHighLevel, WhiteLabelCRM.com, SuiteDash or Jetpack CRM, or build a custom CRM for each client with AI and run it under their own brand. This guide compares both, with prices read from each vendor's page on October 24 and 25, 2026.
> Want each client to get a CRM built around their business, under your brand? Totalum's API creates a complete CRM app per client (pipeline, contacts, reminders, emails, sign-in, payments) on the client's own domain, with your users never seeing Totalum. See the white-label AI builder.
Quick Answer
- What is a white label CRM? A CRM you resell under your own brand: your logo, domain and pricing on software the vendor builds and hosts.
- The established options (October 2026): GoHighLevel ($97, $297 and $497 a month; SaaS Mode on the $497 tier), WhiteLabelCRM.com by AllClients (from $299 a month), SuiteDash (from $49 a month, priced per account rather than per user), and Jetpack CRM's reseller license (from $649 a year, for WordPress).
- The 2026 alternative: build a custom CRM per client with AI. With Totalum you describe the CRM and get a real app with a database, sign-in, pipeline and automations, and through the API you can create one per client under your brand.
- Which to choose? Resell a platform if every client fits the same feature set and you want to start selling this week. Build custom if clients need their own fields, workflows and integrations, or if you want to own the product.
- Is white labeling legal? Yes, when the vendor offers a white-label or reseller agreement. Check its terms on branding, data ownership and support.
The best white label CRMs in 2026, compared
| CRM | Starting price | Pricing model | White-label highlights | Best for |
|---|---|---|---|---|
| GoHighLevel | $97/month ($970/year) | Monthly or annual plan; add-ons per sub-account | SaaS Mode on the $497 tier for agencies "looking to go SaaS", rebilling with markup, white-label mobile app on Enterprise | Marketing agencies selling an all-in-one bundle |
| WhiteLabelCRM.com by AllClients | From $299/month | Monthly plan | White label since 2009; a control panel to provision accounts, push content and brand everything | Agencies that want a simple CRM clients keep using |
| SuiteDash | As low as $49/month | One price per account, "NOT per user" | "Extreme White Labeling" on its plans | Agencies selling a client portal plus CRM |
| Jetpack CRM (Reseller) | From $649/year | Annual license | White-label reseller solution to integrate Jetpack CRM with your clients' WordPress sites | WordPress agencies |
| Totalum (custom CRM per client) | Credits from $0.07 each via the API; or build your own CRM free | Usage-based; works on every plan | Your brand, your clients' domains, no Totalum accounts for end users | Agencies and SaaS selling CRMs tailored per client |
Sources: gohighlevel.com/pricing (October 24, 2026), whitelabelcrm.com, suitedash.com/pricing and jetpackcrm.com/reseller (October 25, 2026). Plans change often, so confirm on each vendor's page.
GoHighLevel: the agency all-in-one
GoHighLevel's white label CRM is part of a broader marketing platform. Plans are $97, $297 and $497 a month ($970, $2,970 and $4,970 a year) with a 14-day free trial. The $497 tier is pitched at agencies "looking to go SaaS", with SaaS Mode and rebilling of phone and email with markup; add-ons are priced per sub-account, and the Enterprise plan includes a white-label mobile app.
Pick it if you sell marketing services and want CRM, automations and messaging in one branded bundle.
WhiteLabelCRM.com by AllClients: the specialist
WhiteLabelCRM.com describes itself as "the original white label CRM", running since 2009, from $299 a month. Its white-label control panel lets you provision client accounts, push content and brand the whole experience, and its focus is a CRM that clients "will actually use".
Pick it if you want a dedicated, simple CRM to resell with a partner that has done only this for years.
SuiteDash: portal plus CRM, priced per account
SuiteDash prices its plans "per month/year/century ... NOT per user", from as low as $49 a month, and lists "Extreme White Labeling". It combines a CRM with a client portal and business tools.
Pick it if you want to resell a client portal with CRM features and avoid per-seat costs.
Jetpack CRM Reseller: for WordPress agencies
Jetpack CRM is a CRM for WordPress. Its Reseller bundle, from $649 a year, is a white-label solution for integrating the CRM into your clients' WordPress sites.
Pick it if your clients already run on WordPress and you manage their sites.
> Clients asking for a CRM that fits how they actually sell? Get a Totalum API key, or book a 30-minute call and we will help you set up custom CRMs under your brand, with free credits to test.
The alternative: a custom CRM per client, built with AI
Reselling a CRM means every client gets the same product. Many clients do not fit: a clinic, a real-estate team and a logistics company track very different things. With an AI app builder you can give each client a CRM built around their business, and sell it under your brand.
On Totalum, you describe the CRM and it builds the whole app: customers, pipeline, reminders, emails and reports (totalum.app/ai-crm-builder). Typical features:
- Every customer in one place, with full history (emails, calls, notes), custom fields and attachments.
- A pipeline that fits how the client sells, with custom stages and won and lost reasons.
- Automatic follow-ups, such as "if no reply in 3 days, remind me", welcome emails to new leads, and notifications in WhatsApp or Slack when a deal closes.
For an agency or SaaS company, the API turns that into a white-label product:
| What you need | How Totalum handles it |
|---|---|
| One CRM per client | POST /projects with a prompt creates a full app per client |
| Your brand, the client's domain | Users never see Totalum; a custom domain per project on any paid plan |
| Logins and data | BetterAuth sign-in and its own SQL database per project, with an admin panel |
| Payments | Stripe payments into the client's own Stripe account, with renewals and refunds handled |
| Budget per client | Per-project monthly credit caps and live spend analytics; credits from $0.07 |
| No lock-in for your client | Export or GitHub sync per project, any time |
| A head start | An open-source reference builder you can rebrand |
White label CRM vs custom CRM: which should you sell?
| Question | Resell a white label CRM | Build a custom CRM per client |
|---|---|---|
| Time to first sale | Days | Days to weeks, depending on how custom |
| Fit for each client | Same product for everyone | Built around each client's process |
| Pricing to you | Monthly plan or license | Usage-based credits |
| Who owns the product | The vendor | You design it; the client can export the code |
| Best for | Standard needs at volume | Clients with specific workflows, or agencies building a niche SaaS |
Many agencies do both: resell a standard CRM for small clients and build custom CRMs for larger accounts.
Why Totalum for white label CRMs
- Built per client, not one-size-fits-all: describe the CRM and get a real app with a pipeline, automations and reports.
- Your brand end to end: your UI, your client's domain, no Totalum accounts for end users.
- Production-ready: server-rendered Next.js, its own SQL database, sign-in, email, file storage and Stripe payments, hosted on Cloudflare.
- Margins you control: per-project caps, live spend analytics and published prices per operation.
- Exit-friendly: your clients can export their code or sync it to GitHub.
Not an agency, just need a CRM for your own business? Build your own CRM free on Totalum.
For the wider business model, see our guides to white label SaaS, the white label website builder and the white label AI app builder. If your clients need a portal rather than a CRM, see how to build a client portal for your agency.
FAQ
What CRMs can you white label?
Common white-label CRMs in 2026 include GoHighLevel, WhiteLabelCRM.com by AllClients, SuiteDash and Jetpack CRM's reseller license. You can also build your own branded CRM per client on an AI app builder API such as Totalum.
Is white labeling illegal?
No. White labeling is legal when the vendor offers a white-label or reseller agreement. Read the agreement for rules on branding, data ownership, support responsibilities and what happens if you stop reselling.
How much does a white label CRM cost?
From vendor pages in October 2026: SuiteDash from $49 a month, GoHighLevel from $97 a month, WhiteLabelCRM.com from $299 a month, and Jetpack CRM's reseller license from $649 a year. Totalum's API is usage-based, with credits from $0.07 each.
What is the best white label CRM for agencies?
For an all-in-one marketing bundle, GoHighLevel. For a dedicated CRM clients keep using, WhiteLabelCRM.com. For a portal plus CRM without per-user pricing, SuiteDash. For CRMs built around each client's process under your brand, Totalum.
Can I build my own white label CRM instead of reselling one?
Yes. With Totalum you describe the CRM in plain language and it builds the full app, and through the API you can create one per client on their own domain, under your brand.
Do my clients need an account with the vendor?
With resold platforms, clients log in to your branded version of the vendor's product. With the Totalum API, your clients never need a Totalum account; every project belongs to your account.
Sell CRMs under your own brand
If your clients fit a standard CRM, GoHighLevel, WhiteLabelCRM.com or SuiteDash will get you selling quickly. If they need CRMs built around how they work, under your brand and on their domains, get your Totalum API key, read the API docs, or book a call.