Softr pricing in 2026 runs from a free plan to $395 per month on the top self-serve tier, with a custom Enterprise plan above that. The headline numbers are the easy part. The part that decides your actual bill is that Softr does not meter apps at all, it meters the people who log in to them, the teammates who build them, and the custom domains you point at them. This guide verifies every figure against Softr's live pricing page and help docs on August 24, 2026, then does the cost math that agency buyers actually need.
Quick Answer
- Softr pricing has four self-serve tiers plus Enterprise. Billed annually the monthly rates are Free $0, Basic $19, Pro $99, and Business $329. Billed monthly they are $0, $25, $119, and $395.
- Apps are unlimited on every plan, including Free. Any guide that tells you Basic caps you at 3 published apps is quoting a retired price sheet.
- The real meters are app users, builders, and custom domains. Extra client users cost $1 each on Pro and $2 each on Business. Extra custom domains cost $13 per month on annual billing, $15 on monthly.
- At agency scale the plan fee stops being the story. For 25 client portals with 400 end users, the Business plan is about 26% of a roughly $1,281 per month bill. The rest is per-user and per-domain add-ons.
- Removing Softr branding starts at Pro, so any agency shipping client-facing work is effectively on a $99 per month floor before add-ons.
Softr pricing in 2026: every plan, verified
All figures below were read directly from softr.io/pricing and Softr's help docs on August 24, 2026. Softr publishes annual rates by default, so the two billing columns are separated here to avoid the confusion that trips up most comparison articles.
| Plan | Billed annually | Billed monthly | AI credits / mo | Builders included | Team users | Client users | Database records | Workflow actions |
|---|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | 5 | Up to 3 | 5 app users total | Included in the 5 | 5K | 500 / mo |
| Basic | $19 / mo | $25 / mo | 10 | 1 | 5 | 5 | 50K | 2.5K / mo |
| Pro | $99 / mo | $119 / mo | 50 | 2 | 10 | 50 | 500K | 10K / mo |
| Business | $329 / mo | $395 / mo | 100 | 3 | 30 | 100 | 1M | 25K / mo |
| Enterprise | Custom | Custom | Custom | Custom | Custom | Custom | Custom | Custom |
Two definitions matter here because they drive the bill:
- A builder is someone who can open Softr Studio and build apps, databases, and workflows. Builders can also be added as app users at no extra cost.
- An app user is an end user who logs in to an app you built. Softr splits these into Team users, who share a business email domain with one of your builders, and Client users, who do not. Free email domains such as Gmail always count as Client users. A person who appears in several of your apps is counted once.
That last rule is genuinely generous and it is the single most misreported fact about Softr pricing. If you build 25 apps for one client and the same 40 people use all of them, you pay for 40 users, not 1,000.
What each tier unlocks
The feature gates matter more than the record limits for most buyers.
- Basic adds a custom domain, conditional form logic, and Softr's API and MCP access.
- Pro is the first tier that lets you remove Softr branding, and it adds granular permissions and visibility, OTP and Google sign-in for app users, comments, and custom code and API connectors.
- Business adds filtered user sync, two-factor authentication, domain-restricted signup, global data restrictions, an installable mobile app (PWA), push notifications, and priority support with onboarding.
- Enterprise is where SSO (SAML, OpenID), SCIM, audit logs, custom agreements and SLAs, and a customer success manager live.
For anyone building client-facing work, that Pro gate is the one to internalize. You cannot ship an unbranded client portal on Basic. The practical entry point for agency work is $99 per month on annual billing, before a single add-on.
The add-ons that decide your real Softr bill
This is the section most Softr pricing guides skip, and it is where the money is.
| Add-on | Basic | Pro | Business |
|---|---|---|---|
| Additional builder (annual / monthly) | $5 / $6 | $10 / $12 | $20 / $24 |
| Additional Team user | Not offered | $3 each, max 50 | $5 each, max 100 |
| Additional Client user | Not offered | $1 each, max 250 | $2 each, max 500 |
| Additional custom domain | $13 annual, $15 monthly | $13 annual, $15 monthly | $13 annual, $15 monthly |
Three things follow from this table.
One custom domain is included, and every additional one is a line item. Softr's own pricing FAQ states it plainly: "Additional custom domains can be added for $15/month, or $13/month when billed annually." There is no domain pack to pre-purchase; Softr asks you to confirm the charge when you connect a new one. For an agency, this is the quiet cost, because every client wants their portal on their own domain.
Extra users are pay-as-you-go and they are capped. Pro tops out at 50 extra Team users and 250 extra Client users. Business tops out at 100 and 500. Cross those ceilings and you are in an Enterprise conversation, not a self-serve upgrade.
AI credits are small and they expire. The base allowance is 5, 10, 50, and 100 credits per month by tier. Softr states that base credits reset monthly and do not roll over, while purchased add-on credits roll over for one month. If your workflow leans on Softr's AI app generator or Database AI Agents, treat credits as a separate budget line rather than an included extra.
Softr also publishes a 50% discount for non-profits and education, and a refund window of 14 days on monthly subscriptions and 30 days on annual ones, counted from your first payment.
What Softr pricing costs an agency at 3, 10 and 25 client apps
Here is the math no incumbent guide runs. All three scenarios assume annual billing, unbranded client-facing portals (so Pro at minimum), and one custom domain per client.
Scenario A: 3 client portals, 2 builders, 40 client end users.
Pro covers the builders and the users outright. You pay $99 for the plan plus two extra custom domains at $13, for $125 per month, or $1,500 per year. That is about $42 per client app per month.
Scenario B: 10 client portals, 3 builders, 150 client end users.
Pro base $99, one extra builder at $10, 100 extra Client users at $1 each, and nine extra domains at $13 each. Total $326 per month, or $3,912 per year. About $33 per client app per month.
Scenario C: 25 client portals, 5 builders, 400 client end users.
Pro cannot hold this. Its Client user ceiling is 50 included plus 250 extra, so 400 users forces Business. Business base $329, two extra builders at $20 each, 300 extra Client users at $2 each, and 24 extra domains at $13 each. Total $1,281 per month, or $15,372 per year. About $51 per client app per month.
| Agency shape | Plan | Plan fee | Add-ons | Monthly total | Plan as % of bill |
|---|---|---|---|---|---|
| 3 apps, 2 builders, 40 users | Pro | $99 | $26 | $125 | 79% |
| 10 apps, 3 builders, 150 users | Pro | $99 | $227 | $326 | 30% |
| 25 apps, 5 builders, 400 users | Business | $329 | $952 | $1,281 | 26% |
The shape of that last column is the finding. Softr pricing looks flat and predictable at small scale and behaves like usage-based pricing at agency scale. By 25 client apps, roughly three quarters of the bill is add-ons you did not see on the pricing page's headline row. Notice also that cost per app falls from A to B and then rises again at C, because crossing into Business resets you onto a more expensive per-user rate.
The practical takeaway: model your Softr bill on end users and domains, not on how many apps you plan to build. If you are pricing a client portal engagement, our walkthrough on how to build a client portal for your agency covers the delivery side of the same decision.
Most "Softr pricing" guides on page one are quoting retired prices
While verifying the figures above I pulled the live Google results for "softr pricing" (US, English, August 24, 2026) and checked each ranking guide against Softr's own pricing page. The result is worth stating bluntly, because it is why buyers keep arriving at sales calls with the wrong numbers.
| Ranking source | What it claims | Live figure (Aug 24, 2026) | Verdict |
|---|---|---|---|
| Stackby review, dated April 2, 2026 | Basic around $49 / mo, Professional around $139 / mo, Business around $269 / mo | $19 / $99 / $329 annual | Out of date on all three tiers |
| Zite, dated February 22, 2026 | Paid plans "start at $49/month (billed annually)"; Basic includes "3 published apps and up to 20 users" | Basic is $19 / mo annual, and apps are unlimited on every plan | Wrong on price and on the app cap |
| Jet Admin, dated July 2026 | Basic around $49 / $59, Professional around $139 / $167, Business around $269 / $323 | $19 / $25, $99 / $119, $329 / $395 | Out of date, and uses the retired plan name "Professional" |
| Momen, dated November 2024 | "free to $323 per month" | Top self-serve tier is $395 monthly, $329 annual | Stale |
| Capterra | "starts at $19 flat rate per month" | Matches | Accurate |
| G2 | "$0 to $329" | Matches annual billing | Accurate |
Two tells will let you spot a stale Softr guide in about five seconds. First, the plan is called "Professional" rather than "Pro." Softr renamed that tier; a guide using the old name is reading an old sheet. Second, the guide states a published-app limit. Softr's current pricing page lists "Unlimited Apps, Databases, Workflows, and Forms" on every tier including Free. An app cap is a fossil from a previous pricing model.
We apply the same dated-verification standard to the rest of this cluster, including Lovable pricing and Base44 pricing, both of which changed structurally in 2026.
The Airtable tax is now optional, not mandatory
Softr's reputation was built as a front end over Airtable, and a lot of buying advice still assumes that means you pay Airtable on top of Softr. That is no longer automatically true, and it is worth correcting.
Softr now ships a built-in native database, and its record limits are the ones in the pricing table above: 5K records on Free, 50K on Basic, 500K on Pro, 1M on Business. If you build on Softr Databases, there is no second bill.
The external-source model is still fully supported, and Softr lists 15 or more data sources including Airtable, Notion, Google Sheets, SmartSuite, Xano, Monday.com, Supabase, HubSpot, BigQuery, ClickUp, Coda, SQL, and REST APIs. If you choose one of those, the correct way to budget is Softr's plan plus that vendor's plan plus that vendor's own seat and record limits. Airtable in particular charges per seat, which is why the combined bill has historically surprised agencies.
So the honest framing in 2026 is: the backend dependency is a choice, and the right question is whether Softr's record caps fit your data. If your client's dataset comfortably fits under 500K records, Softr Databases removes an entire vendor from the stack.
Softr pricing vs Totalum pricing
These two tools meter completely different things, which makes a head-to-head price row misleading unless you say what you are buying.
| Softr | Totalum | |
|---|---|---|
| Entry paid tier | $19 / mo annual (Basic) | $29 / mo (Starter) |
| Unbranded / client-facing tier | $99 / mo (Pro) | $59 / mo (Business, includes deploy, hosting and custom domain) |
| Upper self-serve tier | $329 / mo annual (Business) | $99 / mo (Professional) |
| Enterprise | Custom | From $299 / mo |
| Primary meter | App users, builders, custom domains | Per project: credits and database rows |
| Charges per end user? | Yes, $1 to $5 per extra user per month | No |
| What you get at the end | An app that runs on Softr | A real Next.js and TotalumSDK codebase you own |
| Code export and self-hosting | Not offered; apps are built and served inside Softr | Yes, the generated application is yours |
| API and MCP access | From Basic | Yes, and the builder itself is callable via API and MCP |
Read the "primary meter" row twice, because it is the whole decision. Softr's bill scales with how many people use your apps. Totalum's does not. A client portal with 400 end users adds roughly $600 per month to a Softr Business bill and adds nothing to a Totalum project's price. Conversely, Totalum prices per project, so an agency running 25 separate client projects is paying per project rather than pooling them under one workspace subscription.
The other structural difference is ownership. Softr produces an app that lives on Softr. Totalum produces an actual Next.js codebase with auth, payments, database, file storage, AI integrations, deployment and custom domains already wired in, and that codebase is yours to keep, extend by hand, and deploy. For agencies, that changes what you can contract for and what happens when a client wants to take the project in-house. We go deeper on that trade in our Softr alternative guide and the direct Softr vs Totalum comparison.
When Softr is the right call
A fair pricing analysis has to include the cases where the incumbent wins, and Softr has real ones.
- Small, internal, low-user-count tools. A 5 to 40 person internal directory, intranet, or tracker sits inside Pro's included allowances and costs $99 per month with no add-ons. That is hard to beat on time-to-first-version.
- You already live in Airtable or SmartSuite. If your operational data and processes are already there, Softr is the shortest path from that data to a permissioned interface.
- Non-technical builders own the tool long term. Softr Studio is genuinely built for people who will never open a code editor, and it holds a 4.7 rating across G2 (737 reviews) and Capterra (64 reviews).
- Non-profits and education. The 50% discount is significant and materially changes the comparison.
Softr is the wrong call when you need to own the code, when your end-user count is large or unpredictable, when you need per-client domains at volume, or when the app has to become a real product rather than a permissioned view over a table. For that last case, our roundup of the best AI app builders for internal tools, the white-label AI app builder guide, and our breakdown of the best AI app builder for agencies cover what changes.
FAQ
How much does Softr cost?
Softr costs $0 on the Free plan, $19 per month for Basic, $99 per month for Pro, and $329 per month for Business when billed annually. On monthly billing those become $25, $119, and $395. Enterprise pricing is custom. Add-ons on top include extra builders from $5 to $20 per month, extra app users from $1 to $5 each per month, and extra custom domains at $13 per month on annual billing.
Is there a free version of Softr?
Yes. Softr's Free plan costs nothing and includes unlimited apps, databases, workflows and forms, up to 3 builders, 5 app users, 5,000 database records, 500 workflow actions per month, and 5 AI credits per month. It does not include a custom domain, and it does not let you remove Softr branding, so it is suitable for evaluation and internal prototypes rather than client-facing work.
Can Softr replace Airtable?
Partially, and it depends what you use Airtable for. Softr now ships its own native database with limits of 5K to 1M records by plan, which can replace Airtable as the data store for many apps. What Softr does not replicate is Airtable's spreadsheet-style editing surface and its wider ecosystem of views, automations and extensions. Many teams keep Airtable as the data layer and use Softr purely as the permissioned interface, in which case you pay both vendors.
Is Softr good for beginners?
Yes. Softr is one of the more approachable no-code builders, with templates, an AI app generator, and a visual studio designed for people who do not write code. The trade is that you work inside Softr's building blocks rather than producing a codebase, so the ceiling is set by what the platform exposes.
What are the main pros and cons of Softr pricing?
The pros are that apps are unlimited on every tier, a person using several of your apps is only counted once, and the plan fees are flat and predictable at small scale. The cons are that removing branding requires the $99 Pro plan, extra end users and extra custom domains are billed individually and add up quickly at agency volume, user counts are hard-capped before Enterprise, and AI credits are small and do not roll over.
Does Softr charge per app?
No. Every Softr plan, including Free, includes unlimited apps, databases, workflows and forms. Any guide stating a published-app cap such as "3 apps on Basic" is quoting a retired pricing model. Softr meters app users, builders, and custom domains instead.
Ready to price your next client build?
If you are an agency or a SaaS company weighing Softr against building on a platform that gives you the codebase and does not bill you per end user, the fastest way to get a straight answer is a live look at the numbers against your actual client mix. Book a 30-minute call and we will walk your project shape through both models, including the API and MCP path if you want to embed an app builder inside your own product.
If you would rather try it yourself first, you can start building free at totalum.app and see what a real, owned Next.js application looks like before you commit to a subscription model.
All Softr figures in this article were verified against softr.io/pricing and docs.softr.io on August 24, 2026. Pricing changes; check the source before quoting these numbers in a proposal.